SENIOR PRODUCT DESIGNER
Systems · Interfaces · Strategy
· PHILOSOPHY
I don't start with screens. I start by pressure-testing the problem, challenging assumptions, mapping flows, and exploring edges before the first pixel is drawn.
Translating ambiguity into products that feel inevitable. B2C, Healthtech, and the occasional ambitious zero-to-one.
· Selected Work
A body of deliberate decisions.
03 · Method
How I actually work.
Not a framework. A practiced sequence.
- 01
Pressure-test the problem
I treat AI tools like Claude and ChatGPT as brutally honest whiteboarding partners. Challenge assumptions. Map user flows. Surface the edge cases that usually appear in the third sprint, not the first.
- 02
Frame before form
Before the first artboard, I write the problem in one sentence and the decision criteria in three. If the team disagrees here, pixels won't fix it.
- 03
Structured UX, then intentional UI
Flows, states, and system constraints come first. Visual craft is the last 20% and the part that makes or breaks perceived quality.
- 04
Ship. Observe. Revise.
Real users, real data, real humility. The first version is a hypothesis. The fourth is usually the one worth keeping.
06 · Let's talk
If you're building something worth designing well —
patrick@patrickcayer.com